HBP can create, deliver and monitor your multi-channel and multi touch marketing campaigns including providing the critical data on the backend to measure results. The process begins by sitting down with you and discussing goals and objectives. We then go to work to develop the campaigns best suited for your needs. In addition, our wide array of ancillary services such as mailing, fulfillment, e. business portals and storefront software helps to bundle it all together in one location. The result is that with one call you can get help from the first step of an idea through the later steps of measuring results.

Services we provide include:

• Data cleansing to ensure a clean list from the start
• Designing both hard copy and online marketing collateral
• Implementing and measuring variable data campaigns
• Reviewing methods to help improve your ROI on marketing spending
• Incorporating personalized URL's into your campaigns- see below for information

Personalized URLs

Personalized URLs enable you to develop one-to-one campaigns for each customer (or member) in your databases. Each message recipient receives a unique URL (e.g., BuiltToOrder.WIDGIT.com/Joe.Smith). When the recipient clicks on the provided link, our hosting website "reads" the visitor's identity from the Personalized URL and "builds" a unique splash page for the visitor in real time. Every action the visitor takes while visiting our host Website through the Personalized URL can be tracked and reported to you. The intelligence you gather during the visitor's Personalized URL stay provides invaluable information, and helps you develop increasingly profile-specific messages with each subsequent "touch" of your campaigns.