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For this months etips we chose a few of our favorite marketing resources to provide you facts, figures and trends on topics that are important to all of us. In addition we share information on a branding solution we have called PortalPro.

Marketing Profs
  • A must read article titled Don't Abandon Traditional Marketing Methods, Integrate and Interact written by Christine Perkett and posted on Marketing Profs website.

It is filled with important facts and figures.

Print in the Mix
  • A great update on marketing trends from www.printinthemix.rit.edu

Senior Marketers: Top Marketing Trends of 2010

HBP PortalPro

HBP, Inc. has a solution that allows you to manage your brand from one central site. We can custom build it and it can change and grow as your organization grows.

Portal Pro is great for:

  • Companies who produce ongoing marketing campaigns and want to measure ROI
  • Organizations that have multiple chapter offices, or sales offices and want control of all of their collateral
  • Companies who attend or manage trade shows or conferences
  • Organizations that want to have a central place to manage their internal and/or external materials

Examples of current clients utilizing PortalPro:

  • A national franchisor who wanted to have all their franchisees go to one place to order their marketing materials- provides a place to manage their brand
  • A large biotech company that required a central location from which sales people can order materials for presentations, tradeshows, marketing efforts, etc.
  • A regional financial services company with 230 branch locations. They have a custom site where they can manage their internal and external communications. They can also place ads, order promotional products and order products from other vendors
  • An educational foundation that develops and distributes research-proven educational programs to schools around the country

To find out more about PortalPro, click here to watch the online demo.