Welcome to e-tips. Our focus this month is to provide an overview of just a few of the ways an e.business portal can help you manage your business, reduce transaction costs, and drive in revenue. An e.business portal can also provide a place where you have measurable tools to track your return on investment (ROI).

An e.business portal is your own electronic portal providing you access to, and control of, many of your most critical day-to-day business processes.

Sales support central — a tool to manage sales literature distribution. Perfect for organizations with multiple locations, remote sales people, ongoing shows, conferences, or tradeshows.

• Mail postcards to upcoming conference attendees
• Touch new leads utilizing print and/or web solutions
• Fulfill and distribute marketing collateral for an upcoming mailing or tradeshow
• Track results of sales campaigns, up-to-date information on who is using the materials and how they are using them
• Manage control of your brand

Marketing portal — a branded site providing a robust place where you and your marketing team can:

• Drive direct marketing campaigns
• Nurture leads with targeted marketing
• Utilize print combined with variable data and personalized URL's to reach out to customers and leads
• Monitor and measure results from each campaign

Custom storefront and corporate identity portal - an online presence where customers, prospects or members order products or services. It is also a great place to up-sell or cross-sell your products.

• An online solution branded to your requirements guarantees control and proper use of your logo and any other corporate identity standards
• Conference center central — people can sign up for seminars or conferences, book hotels, build custom workbooks for seminar sessions, register exhibitors, etc.
• Member management — send out renewal invoices, update critical member data, utilize print and/or electronic tools to reach out to members
• A focal point from where people can procure and distribute information, both internally and externally

To learn more about how an e.business portal can help move your business forward, contact your account representative.