May News

USPS may offer discount for marketers using QR Codes in their direct mail marketing efforts in July and August! Final decision will be in early May. Click here for more details.

Specific information about the offer:

• It applies to pre-sorted First Class and Standard Mail letters and flats.
• Nonprofit mail is not included, nor is Periodicals.
• Only 2D barcodes readable by smart phones are eligible.
• The barcode must be designed to "initiate interaction with consumers via mobile smart phones to “market, promote, or educate” the recipients, and not for internal tracking.
• This incentive will only be available from July 1 to August 31.
• There will be a 3% upfront discount on the per piece price for all pieces in the mailing at the time of mailing.
• The 3% discount may not be combined with any other incentive.
• All pieces in the mailing must contain a 2D barcode.
• The code can be inside or on the outside of the mail piece.

HBP Updates Knowledge Center We have a new Knowledge Center on our website. It contains case studies on a variety of integrated solutions. We include HBP examples and additional case studies on specific market segments. You can download any or all of them for ideas on how we may be able to help move your business forward. Click here to visit it. Case Studies Education Campaign on effective data gathering for a college. Healthcare Welcome Program for a hospital trying to communicate with new neighbors. Manufacturing Web to Print solution to help a manufacturer offer customized marketing collateral to its dealers. Financial Credit Union uses multi channel to drive in revenue. Government State agency uses QR codes and Personalized URL’s to increase booth traffic at trade show. Biotech International medical products provider manages brand, reduces inventory via online customized storefront. HBP Solution HBP, Inc. drives in attendance and gathers marketing data with Personalized URL to gain attendance for seminar. Check out the center and let us know what you think or what other kind of information you need.